Pink & Blue: Telling the Boys from the Girls in America

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Gender in Baby Cards, 1915-1957

01/10/2012

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Baby announcements, gift and greeting cards from the UCLA Biomedical Library collection of Baby Books. The shower cards were received before the baby was born. Announcements were often purchased or made in advance, and filled out afterwards. Notice the use of blue for girls and pink for boys in the 1910s and 1920s, and the use of pink and blue in combination for both boys and girls.
 


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    Jo Paoletti

    American Studies
    University of Maryland

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