Our of curiosity, I just checked to see what the Berg Encyclopedia of World Dress and Fashion had to say about unisex clothing in the 1970s. The index pointed me to an article about Rudi Gernreich and this:

Attempts to develop unisex clothing in the 1970s had about as much success as the bloomer did in the 1850s. Even though women had adopted pants, they did not want to dress the same as men. Sexual distinctions remained even when a woman borrowed her husband’s shirt. It was not supposed to look the same on the woman. So it seems that the tradition of distinguishing the sexes through their clothing remains intact today.

Does this remind anyone else of the description of Earth in Douglas Adams' classic Hitchhiker's Guide to the Galaxy -- "mostly harmless"? What about the resistance to women in pants? When I moved to DC in 1976, there were still restaurants where a pant-suited woman was unwelcome. (No matter how expensive the suit!) And yes, we still distinguish between the sexes through clothing, but not the same way we did in 1850 or 1950 or 1980.Now I am even more eager to get this next project underway!
 


Comments

03/14/2012 17:36

You gotta get the book timeline through that whole John Malloy "Dress for Success" era. When corporate women were driven to dress in man-like suits, with those big scarf-ties -- but still, a skirt. I lived through that era, I worked a large corporation. Shoot me.

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Jo Paoletti
03/15/2012 05:55

Oh. my, John Malloy. I have the book and the suit, as well. Pretty much required for a grad student on the conference/job talk circuit.

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Jeanne Waful
05/01/2012 09:03

I even got glasses at John Malloy's advice to appear smarter.

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