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Gender Mystique

In Belgium, they do it differently

4/16/2011

 
I had a great email exchange yesterday with French-born Agnès Loncke of Bruges, Belgium, who had seen an article about my work. She wrote:

Well, when my sister and I got our boys in the late 60's and 70's, I was surprised we got pink clothes. In Belgium it was pink for the boys and light blue for the girls, also for the sugar 'dragées'.  In France it was the opposite, though, pink for the girls...Pink is not a boy's colour but the colour of life and good for babies of both sexes. There is however no problem dressing boys in light blue.

Of course, that was forty years ago, and even in the United States there were still localities where pink was the color for boys, or at least acceptable in multicolored stripes or polka dots. Judging from today's websites and catalogs from Belgium, pink is more often used for girls and less for boys. What is different from the U.S. is the much larger availability of colors other than pink for girls, and of neutral designs. Take a look at the Prémaman catalog and you'll see. I like their maternity clothes, too. Notice the overwhelming preponderance of neutral styles for car seats, strollers, baby carriers and other accessories. Except for the First Years potties, available in two Disney-themed option: cars and princess.

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Sophie
2/18/2014 05:33:00 am

Our two years son has worn many difference colours and clothes for both sexes ( he has pink wellington boots and a pink scooter ) and lots of toy cranes, and boys clothes. He loves his pink Hello Kitty ( whom he mauls and beats to death in a loving embrace .... ) His clothes are handmedowns from friends who mainly had girls, hence his vibrant wardrode :) I cannot see why boys and girls should be subjected to gender binary from young ages. They just like colours and toys and play with them how they like. By the way we live in Belgium.

Sophie
12/2/2014 12:08:15 am

I though I should add that although we don't care for colours, gender discrimination in Belgium is rife and would make people in the UK choke! You won't see any boys ( may be except ours ) wearing pink, and the toys shops are sadly split allong pink+barble and blue+dangerous-weapons. Belgium has been the most macho cultures I have ever lived in so far men driving Mini Metros are called sissies. Hopefully we'll leave!

Jo
12/2/2014 12:53:43 am

Sorry to hear that gender stereotyping is so entrenched in Belgium, Sophie. I did find it interesting that pink was a boys' color more recently (1960s) there than in North America. This is similar to what I have heard from friends in Korea, where "pink for girls" color coding only goes about around 30-35 years.

Sophie
12/2/2014 01:28:28 am

Hi Joe, Yes I think you're right regarding our current colour definitions, and interestingly this was recently introduced.

I can only write from personal observations in Belgium: Our company sent us a childrens gift list for Xmas we could choose from with every toy designated B or G for boy/girl, or N for neutral.
A Lets Play Doctors ( with doll and syringe/stephoscope was for girls, and Mechano type sets for boys. Even tricycles had a blue for boys and a pink for girls. The drumkit for was marked for boys, along with any superheros. Lego was split along similar lines, and we were appalled, and I was pretty angry.

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    Jo Paoletti

    Professor Emerita
    ​American Studies
    University of Maryland

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