If you asked someone in the fashion industry, unisex was a fad that came and went in one year: 1968. For that brief moment, the fashion press hailed gender blending as the wave of the future, and department stores created special sections for unisex fashions. Most of these boutiques had closed by 1969. However, in the more mainstream realm of Sears, Roebuck catalogs and major sewing patterns, “his ‘n hers” clothing – mostly casual shirts, sweaters and outerwear – persisted through the late 1970s. The difference between avant-garde unisex and the later version is the distinction between boundary-defying designs, often modeled by androgynous-looking models, and a less-threatening variation, worn by attractive heterosexual couples.
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